Investing in Florianópolis Real Estate: Yields, Short-Term Rentals, and ROI

Florianópolis has become one of the favorite markets for both Brazilian and foreign real estate investors. The reason is an uncommon combination of two return sources that, on the island, work in your favor at the same time: asset appreciation and rental income sustained by tourism.

The three components of return

The return on a real estate investment in Florianópolis breaks down into three elements:

• Asset appreciation. According to FipeZAP, property in the city appreciated 9.44% over twelve months (through January 2025), nearly double the national average.
• Rental income. Recurring cash flow, particularly strong in the short-term segment.
• Leverage. When part of the purchase is financed, the return on your own capital is amplified (in both directions).

Short-term rentals: occupancy and tourist demand

This is where Florianópolis clearly stands out. The city records the highest median Airbnb occupancy rate among Brazil's leading cities, around 57%, and ranks among the world's trending destinations. The market has taken note: according to Economia SC, roughly 40% of recent real estate launches in the city are designed specifically for short-term rentals.

High, sustained occupancy across much of the year is what allows short-term rental income to outperform traditional leasing, offsetting the heavier management it requires.

Where to look

Each area offers a distinct investment profile:

• Centro — liquidity, annual leasing, and proximity to employment; one of the strongest recent appreciation hotspots.
• Jurerê — the premium segment with high tourist seasonality.
• Ingleses and Campeche — strong short-term demand and more accessible entry prices.

Risks and considerations

No return is guaranteed. Short-term yields are seasonal and sensitive to tourist flows; municipal regulation of short-stay rentals can change; and leverage amplifies both gains and losses. Due diligence on documentation, the condominium, and occupancy projections remains essential.

Sources

• FipeZAP Index / Fipe — Residential sale report, 2024–2025.
• Airbnb — Occupancy data and destination trends (2025).
• Economia SC — Short-term-oriented real estate launches (December 2025).