The projects redrawing the Florianópolis skyline

Florianópolis isn't just building more: it's building differently. In 2025 the city led Brazil's real estate growth, and behind that record are a handful of projects that don't merely add units but change the island's scale and silhouette. These are the most representative of the 2025–2026 cycle.

The boom, in numbers

The figure that frames everything: in the first half of 2025, Florianópolis posted a 367% jump in launch sales value (VGV), the biggest surge among the twelve capitals analyzed by ABRAINC/GeoBrain (study published in October 2025) — well ahead of Recife (+98%) and São Paulo (+89%). The same study reported a 170% rise in sales VGV, 191% in units launched and 151% in units sold. At the state level, Santa Catarina reached a VGV of R$ 41,900 million in 2024, up 108% from 2021 (ABRAINC). This is not a one-off spike: it's a change of era.

Monumental: the city gains height

The most literal symbol of the change in scale is Monumental, a mixed-use project by Foment and RBV on Av. Rio Branco, in Centro. It is announced as the city's future tallest building: 156 meters and 35 floors, with a helipad, three basement levels, ground-floor retail and a shopping component; apartments start at around R$ 1 million. Construction is slated to begin in 2026. The project was made possible by the 2023 revision of the Master Plan, which relaxed the old height limit in Centro.

Top Vision: industrial memory reborn

A few blocks away, Magno Martins is developing Top Vision on the former site of the Hoepcke factory, one of the most recognizable pieces of industrial heritage in Centro. The project preserves the historic façade and adds three residential towers and a retail promenade, the Top Street Mall. It is a textbook case of how a dense city begins to recycle high-value downtown land instead of sprawling toward the periphery.

BOSC Ecovillage: density with forest

At the other end of the spectrum is BOSC Ecovillage, by Hantei, along the SC-401, the island's fastest-growing corridor. It is a master plan that combines high density with conservation: 458 apartments across roughly 71,000 m², of which more than 30,000 m² are kept as a permanent-preservation green area, with architecture by doria+arquitetos and landscaping inspired by the Le Nôtre tradition. It answers the key question of Floripa's growth: how to densify without razing the nature that gives the city its value.

What's coming on the mainland

The boom is not the island's alone. On the mainland side and in João Paulo, more compact high-end formats are appearing — such as the AMS Smartlofts in João Paulo, with 70 units and construction expected by mid-2026 — aimed at a buyer who wants location and services over square meters. It's the flip side of the same phenomenon: a city growing upward, recycling its center and, at the same time, multiplying well-located compact product.

Why it matters

For anyone buying or investing, these projects are market signals. Record-setting buildings, downtown land redevelopment and environmental master plans only appear when there is confidence, demand and capital. The flip side is price: each of these landmarks pushes up the value of the m² around it. Understanding what is being built — and where — is the best way to anticipate where the value will be in the years ahead.

Sources

• ABRAINC / GeoBrain — Florianópolis +367% in launch VGV, H1 2025 (Oct. 2025); via CRECI-SC.
• ABRAINC — Santa Catarina VGV of R$ 41.9 billion in 2024 (+108% vs. 2021).
• ND+ and O Imagem — Monumental, the future tallest building in Florianópolis (156 m, 35 floors).
• Magno Realty / Magno Martins — Top Vision and the redevelopment of the Hoepcke site.
• Hantei Engenharia — official site; MySide (BOSC Ecovillage, SC-401).
• Informe Floripa — Smartlofts João Paulo (AMS); 2023 Master Plan revision.